The 1999 Jaguar XK8 is available as a 2 door rear-wheel drive coupe or convertible. The XK8 is Jaguar's second best selling automobile behind only the XJ8. Jaguar markets the XK8 to those who want a true sports car driving experience with plenty of luxury appointments such as Connolly leather and premium wood trims. The XK8 competes in the high-end of the luxury market against Mercedes and BMW.

The 1999 Jaguar XJR is a four-door supercharged compact luxury sedan. The XJR is Jaguar's slowest seller in the model lineup. The XJR competes in the luxury market, but what separates it from other luxury sedans is its sheer power and performance. The XJR competes against such models as the Lexus LS400, the Mercedes S-Class, and the Audi A8. Most buyers of the XJR are college graduates who are married and have an average household income of $200,000 per year.

The new 2000 Jaguar S-TYPE is a 4 door rear wheel drive luxury sport compact sedan. The S-TYPE will become the entry level model for the Jaguar lineup. Jaguar hopes it will become its top seller with anticipated sales of 20.000 cars in North America. Marketed to attract a new generation of customers, the S-TYPE will compete in the luxury market against Lexus, BMW, and Mercedes. With its base price to be set in the low 40s, the S-TYPE will now be available to a broader audience in the luxury market.